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You’ve just opened an ecommerce business with great products. What’s next? The success of your business depends on attracting customers. You should think about your marketing tactics. Marketing takes time and dedication, especially when it comes to ecommerce websites. You need to work on increasing your site’s visits and number of followers on social media channels in order to improve your business. Here are some of the tactics that may help you gain more customers on your site:

 

1. Automatic emails

Founders of ecommerce businesses need to keep their brand top of mind for current and potential customers in order to have successful site. They need to find a way to engage existing customers make another purchase, as well as to attract lost customers and make them have an initial purchase. There are automated marketing platforms which allow you set up triggered emails based on specific formulas. For example, you may have an email set up to be sent to any new customer to encourage them to make another purchase or an email set up to be sent to recent purchasers asking them to leave a testimonial which helps you increase content on your site and improve SEO. For those shoppers who have abandoned their cart, you can send a cart recovery mail. Never miss an opportunity to convert a consumer.

 

2. Strong online presence

As owner of ecommerce business, you need to be in touch with as many of the potential customers as possible. Having an attractive and user-friendly site is not enough. You need to strengthen your presence on social media such as Facebook, Instagram, Twitter etc. The right web content and properly managed social media sites can boost any start up business. You cannot simply publish couple of posts on social media and a few of online advertisements campaigns. You need to reach out to cross-marketing associates, have featured posts and/or pull a stunt in order to be noticed by the press etc. The basic purpose of doing so is for e-commerce world to become acquainted with your presence and to strengthen your existence on social media.

 

3. Affiliate marketing

In order to generate traffic on your e-store, affiliate marketing is the thing you need. It helps in capturing the attention of potential customers. “Affiliates” refers to third party sites which help you with traffic generation -with the use of Pay per Click- for small cut. If such diverted traffic makes purchases, you will pay the site-owner a pre-agreed percentage of the sale. You can analyze affiliate traffic through the Google Analytics which will enable you to see the sales. Use affiliate marketing to attract customers to your page. After that, you have to retain them there through various incentives and perks.

 

These three options may help you attract customers to your e-commerce store. Site visit don’t appear on its own and social media followers don’t come out of nowhere. With careful planning, having in mind various marketing options available out there, you can build a strong brand and increase your customer base. 

 

Mozilla has stopped development on Firefox OS for connected devices. This leaves some 50 engineers without a job, as the company now shifts focus solely on the internet of things. This is the second time that Firefox OS has been dropped after efforts to get it on to smartphones failed to gain traction.

 

Firefox has been struggling to gain relevance since its heyday back in the 90s and early 2000s. Mozilla’s technology has been behind innovations in today’s web browsers, although it’s rarely used today. The non-profit attempted to break into the mobile market by developing an operating system for smartphones with Firefox OS.

The company announced that it would be trying to pivot to Firefox OS smart devices early last year. Panasonic adopted the operating system for its 4K tvs, but that was about as far as it got.

 

Going forward, Mozilla will be looking into other technologies for the internet of things. One known project is Project Vaani, which is a voice interface technology; which is similar to what Amazon has been working on. Mozilla also has a team working on an artificial intelligence.

 

Is Malaysia Ready to Go Cash-Free?

By on February 19, 2017

A Cash-Free Future

Think about the last time you carried a wad of cash to go shopping –we’re willing to bet that it’s been a while. Nowadays, all you need is to pack plastic; a debit or credit card and only a bit of spare cash, just in case. Even mobile payments are catching on with offline merchants.

Going cashless is relatively safer, convenient and what’s more, every cent spent can be tracked. Furthermore, without cash at checkout points, fewer errors can be expected where cashiers incorrectly return change.

But still, even with all these positive points and a push from Bank Negara Malaysia, are we really ready to go completely cash-free? To answer this question, let’s first look at our cashless options:

 

1. Bank Cards

Debit, credit and prepaid cards are the most commonly accepted and used cashless payment options in Malaysia. In recent years, debit card usage has spiked, with approximately 44 million.pdf) cards (as of 2013) in circulation. This means that when compared to the population in the country, about 1.5 debit cards has been issued for each person.

 

2. Mobile Transactions

Online merchants have equipped remittance systems to allow for checkouts and payment from smartphones. Even local offline merchants have incorporated mobile banking facilities as well, although in smaller numbers.

 

3. Contactless Payments

New tech has equipped payment cards and smartphones with contactless payment features such as Visa payWave and MasterCard® Contactless. These features speed up the checkout process; sans the need to count coins and paper money. It’s also rather convenient as you don’t have to run to the ATM as much to withdraw cash for small payments.

 

4. Prepaid Cards

Cards preloaded with cash like the Touch ‘n Go Zing card can be used for more than just highway tolls (which is to go fully cashless by 2018). Use it to pay for “public transport, carparks, petrol, retail chains, restaurants and healthcare”. Visa and MasterCard prepaid cards are also available for use at many more merchants.

 

5. Virtual Money

Digital currency and Cryptocurrency such as Bitcoin are not recognised as legal tender in Malaysia just yet, but locals are still using it. A petrol station in Jalan Raja Chulan started accepting bitcoins for payment in 2014, in addition to a VPN service and boutique café in Taman Tun Dr Ismail.

 

Barriers to a Fully Cashless System

Even while all these payment options are available to Malaysians, there are a couple of obstacles that need to addressed before we can truly go cashless.

  • Not Accepted Everywhere

At present, the cashless option as a payment method isn’t available everywhere. Have you tried paying for your teh tarik and roti canai at the local mamak? It probably won’t work. Apart from these small-scale operators, even certain fast-food joints, convenience stores and health clinics are still only accepting cash.

In fact, usage of cashless options appears to be focussed in city areas and within larger retail establishments. Thus, even if Malaysian consumers are equipped with cashless payment articles; vendors and merchants will need to adopt the system before we fully (or mostly) go cashless.

  • A Cash Mindset and Trust Issues

While it appears that the majority of Malaysian consumers are embracing cashless systems, it is possible that usage is confined mostly to those in the capital, major cities and towns.

Denizens of rural areas and outskirts of Malaysia are still very much dependent on cash. And even as numerous cashless payment options are available, changing mind sets and addressing trust issues apparent with cashless systems is going to take time.

Riding the Cashless Wave

If you’re ready to join the cashless world, note that one of the best cashless options currently available is still your credit card. This is because it has numerous fraud protection protocols in place, especially when shopping with overseas online merchants and is often accompanied by special perks.

 

Facebook has been working on its own TV app that works similarly to the Apple TV.

The social media giant hopes the upcoming app will encourage their users to watch longer videos. This falls in line with Facebook’s recent tweaks to their news feed and their discussion with various content creators.

As of the time of writing, Facebook is using mid-roll ads that play in the middle of a video akin to YouTube; this trend is likely to continue on with their upcoming TV app.

If your daily routine involves accessing Gmail through Google Chrome on a system that’s running on Windows XP or Vista, you might want to consider transitioning over to newer pastures soon, as Google has recently announced that Gmail will no longer support Chrome browsers that are running on version 53 and below beginning December 2017.

Why are Gmail users on Windows XP and Vista being singled out? Because the most recent (and very last) Chrome version that was released for the aforementioned two operating systems is version 49. Google officially stopped churning out updates for Chrome browsers on Windows XP and Vista in April 2016.

Of course, if you’re still adamant on sticking with Windows XP and Vista, you will still be able to access Gmail via Chrome, just that you will automatically be redirected to the basic and less secure HTML version of the service in December 2017.

Not entirely sure if your Chrome browser is updated to the latest version? Google will prompt you to have it updated via a banner that will be displayed at the top of the Gmail web interface beginning this Wednesday, February 8, 2017. If you don’t see it, it could mean that your browser is already running on version 53 and above – or that you’re running on Windows XP or Vista.

When Apple unveiled the new MacBook Pro with Touch Bar laptops, Microsoft was on stage to announce that Office for Mac is adding support for that multi-talented OLED strip.

While it isn’t really here yet, we’re inching a bit closer, as participants in the Office Insider program are now able to test the new Touch Bar controls.

 

In a nutshell, depending on the document you’re working on, Office will intelligently put the most common commands on the Touch Bar. So you’ve formatting and table editing controls in Word; style controls and recommended charts in Excel; and shape tools in PowerPoint – just to name a few.

Customers who are keen to using technology have a huge effect on ecommerce business. Those times when customers were thinking whether buying something online is worth the risk have passed. Nowadays, technology helps customers keep track to their online orders. In addition, customers are now able to interact with retailers.

As technology is changing the world of ecommerce, there are certain benefits for both sides. Customers are able to access a range of tools which help them compare prices, get coupons and locate stores, whereas retailers can make their connection with customers stronger and build their brand faster.

Here are some of the ways in which technology is changing ecommerce business:

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Mobile apps are influencing customer/retailer relationship

 

Apps have given retailers the opportunity to connect with their customers. They no longer have to wait for someone to come to their store since businesses can now reach people everywhere. Even if they are not shopping, ads they have on their phones remind them of brands available out there, as an option.

 

Retailers are on customers’ minds more than ever

 

Email notifications are becoming pushed out more and more by marketers in favor of smart phone push notifications. These features allow marketers command consumer attention more than ever. All of those promotions that were once filtered as spam or scrolled down by consumers are now catching customers’ attention right on their home screens. By doing that, retailers inform their customers about the newest sales and promotions.

 

Personalized customer experience is growing

 

It’s not new information that customers want personally relevant shopping experience. What is new is the fact that technology is making personalization standard. These marketing methods are good for those who want to build a loyal customer base. Ecommerce sites are starting to realize that they need to adapt to the new customer service standards which are being set by technological improvements.That can be done by servicing customers on various channels- email, Facebook, Twitter, Instagram and all other channels that are being used by customers to connect with brands.

 

Customers like the convenience of lower prices and faster delivery

 

With the increased demand for convenience, same-day deliveries pose new challenges for retailers. It is not at all cheap to put a driver behind a wheel for the same-day delivery. Due to that, online stores may encounter the need to make their price tags higher. But, technology comes to the rescue. In future, such deliveries could be done by drones or automated vehicles. Sites like Amazon have already started to use drones for their deliveries. Those sites that want to gain competitive edge offer their customers faster deliveries with lower prices.

 

Small businesses are taking over

 

The future for small businesses is looking bright, especially for those jumping into the ecommerce market. Consumers are now able to discover brands they have never heard of through their smart phones and social media. Thrift shops can now set up an online shop and offer global access to their products.

 

Technology is changing our lives more and more every day. Social media, mobile and cloud technology gives the opportunity to entrepreneurs to get their businesses off the ground faster or even start up a business from home. Those retailers who want to stay at the top or get there need to start thinking of using all the benefits Internet and technology has to offer.

 


Just like the iPhone, the Apple Watch is estimated to have taken the lion’s share of revenue in the smartwatch market last quarter.

While Strategy Analytics estimated that 5.2 million units were shipped last quarter, research firm Canalys put the figure higher at around 6 million units. This helped Apple generate over US$2.6 billion in revenue, which constituted nearly 80-percent of the total smartwatch revenue and a year-on-year growth of 12-percent.

Canalys attributed the Apple Watch’s best quarter performance to the Series 1’s lower entry price point and an increased emphasis on fitness features. Overall, Apple is estimated to have shipped 11.9 million Apple Watches for 2016 with a market share of 50-percent. The imminent launch of Android Wear 2.0 and popularity of Samsung’s Gear S3 smartwatches may erode Apple’s lead in the smartwatch market this year.

Apple has hired an industry veteran to head its Apple TV business.

According to Bloomberg, Timothy Twerdahl, former Amazon Fire TV,  joined Apple earlier this month as a vice president for product marketing. Twerdahl has a wealth of experience in internet-connected TV devices; he was the General Manager and Director of Amazon’s Fire TV business since 2013. Prior to his career at Amazon, he also worked as an executive at Netflix and later as a Vice President at Roku.

The hiring of Twerdahl allows Pete Distad, who previously held the position, to focus on Apple’s content deal efforts. These moves suggest that Apple is renewing its focus on the Apple TV business, which contributed more than 5-percent of sales in 2016.

Google’s Chrome browser has always been open source on Android and PC, but never available on iOS. This is because Apple demands that browsers use its own WebKit platform instead of their own rendering engines, so Google can’t just use its typical code base for iOS Chrome. However, that’s all changing today, as Google has just added the iOS Chrome code into Chromium.

Not only should this speed up the development of Chrome for iOS, Google also points out that as all of the company’s usual Chromium tests now apply to the iOS code, it’ll also be easier to implement cross-platform features, which means more frequent updates that will help the iOS browser more closely match its Android counterpart.