E-Commerce and M-Commerce trend in Malaysia at year 2011

E-Commerce still a very new term for most of the people in Malaysia, but there is a study done by Paypal Online and mobile Shopping Insights 2011 found out that there are significant of increment on the online transaction done online, especially on the festive season. Christmas is the busiest day for online shopper to grab their gift.

 

Mobile shopping was driven by an increasing number of Malaysians going online via Internet-capable mobile devices. According to a recent InMobi report, smartphone penetration in Malaysians is at a sharp increase, where close to six in ten Malaysian digital consumers used their mobile phone to access the Internet in 2011. The InMobi ‘Mobile Impact on Media Consumption in Malaysia’ report also revealed that mobile is the top choice for Malaysians going online.

 

Elias Ghanem, Managing Director, PayPal Southeast Asia and India said:

“Online shopping has become mainstream, especially during the festive season as many Malaysians skipped the long queues, searched online for great deals, and bought gifts from the comfort of their homes. This was the first festive season for mobile shopping to become popular as Malaysians reached for their smartphones and tablets to enjoy the convenience of shopping anytime, anywhere. Interestingly, Malaysians planned well ahead for their festive online shopping in late November whereas mobile shopping was widely used for purchases during the Christmas week.”

1 Comment

  1. Danica 26/12/2014 at 5:01 pm

    “Thanks for this write-up!
    I would add that engagement with the mobile shopping app will be able to be key of mobile commerce in future.
    Social media and email marketing campaigns won’t do the trick for these demographics, so it’s important for merchants to get creative. One way to do this is through push notifications sent from a mobile commerce app which have a tap-through rate of about 40-50%. Email open rates hover around 15-20%. Mobile User are more likely to pick up their phones to see a notification and then shop than they are to take time reading a promo email or social post.
    That’s why mobile app builders like http://simicart.com/ developes pushing notification feature as a key feature for retailers to boost their sales and their loyalty customers”


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