MYCyberSALE online shopping campaign is Malaysia’s answer to the United States’ Cyber Monday, Singapore’s Bigger Better Sale and Thailand’s Online Mega Sale. Spanning over a period of 12 days, the campaign will see local E-commerce merchants like Groupon, offering simultaneous online shopping deals and discounts for the Malaysian consumers. It is an initiative by MDEC, the government agency tasked to spearhead the country’s ICT drive and oversee the development of MSC Malaysia. It is believed that #MyCyberSALE is the FIRST & BIGGEST cyber sale to be launched in Malaysia this year #MYCybrSale is aim for online sellers in Malaysia and the objectives are:
- Create the awareness and encourage Malaysians to shop online
- To boost E-Shopping cultural in Malaysia
- To encourage SMEs to be part of eCommerce eco-system
- To increase the domestic eCommerce revenue from the eCommerce spending in Malaysia
MDEC has a target of 100,000 shoppers and RM50 million sales for the campaign period. All participating online retailers, marketplaces and voucher/deal websites must be registered with MDEC, and undergo a strict vetting and approval process.
What you as an eCommerce owner will be benefit from the #MYCyberSALE event is that once your application is approved by the organizer, you will actually get the free advertisement and link back from the #MYCyberSALE advertisement page, create the exposure on the ad media such as YouTube, Google Ad, Line, Media print such as The Star, Kosmo, Xin Chew Daily, Digital ads such as OOHM, Radio Media such as Era, MyFM, Hitz.fm and more. The best part is everything come with FREE. To join the Malaysia first and biggest sales event, you need to have the following:
- Malaysia registered business under Business Act 1956 or Company Act 1965
- Must have a complete eCommerce site
- Must processed a recognized payment gateway such as Paypal, MOL Pay, iPay88, or eGHL
- Your online store must display clear Terms & conditions, Company Contact & etc
- Do not have any unresolved customer complaints
The following is the presentation slide of what’s is the #MYCyberSALE about and also the detail.