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Posts Tagged ‘ Facebook ’

Facebook is rolling out a new food ordering option on its app and desktop site. If you go to the desktop “Explore” section, or the app menu, and click on the hamburger icon, you’ll be redirected to a page full of nearby restaurants that deliver through Facebook.

 

From the restaurant list, you can either go to each place’s Facebook page and order there, or select Start Order. You select the items you want to order on the restaurant’s menu, then you select a tip, and pay for it within the app.

 

That said, it doesn’t work for everybody yet. Some, like me, might be told that there are no nearby restaurants who will deliver (it doesn’t specify whether that means “deliver at all” or “deliver via Facebook”). I know that’s not the case for my area, so I have to assume it’s a flaw in the system.

The option is the fruit of a partnership between Facebook and food delivery sites Delivery.com and Slice. Previously, you’d have to go to a specific restaurant’s Facebook page in order to order from them.

 

Click here for more detail

 

 

Facebook has allowed video creators to generate income from content that have been pirated by others.

Facebook users will utilize a ‘Rights Manager’ feature, which provides a video matching software that automatically identifies videos that were re-posted of ripped off. This allows user to generate some revenue by claiming a portion of the money generated from mid-roll ads in the video.

With Facebook developing its own TV App to become a premium video destination, it is important that they protect the users that post their videos through the social network giant. When ‘Right Manage’ was first released last year, users could only take down the pirated video or leave it be for additional reach.

YouTube has also implemented a similar measure through their Content ID that allows users to detect similar videos. Like Facebook, YouTube allows video creators to take down videos or monetize pirated ones as well.

If you’re an active Facebook user, chances are you’ve seen more than a couple of absurd news stories being shared by friends who have been duped into believing that these stories were real. To combat this, Facebook has launched a program called the ‘Facebook Journalism Project’.

As its name suggests, the program’s main aim is to increase the quality of news that’s being shared on the social network. More importantly, it will be a platform for the company to work with journalists to create better storytelling tools and find ways to monetize them. In addition, it will also train journalists to better use Facebook as a means to better disseminate their news. Last but not least, the program aims to promote better news literacy.

Campbell Brown, a former television journalist, is heading this effort, and to this end, has been hired as Head of News Partnerships for Facebook. Brown was previously an NBC News correspondent and CNN prime-time host. You can read more about this program here.

 

Facebook has been working on its own TV app that works similarly to the Apple TV.

The social media giant hopes the upcoming app will encourage their users to watch longer videos. This falls in line with Facebook’s recent tweaks to their news feed and their discussion with various content creators.

As of the time of writing, Facebook is using mid-roll ads that play in the middle of a video akin to YouTube; this trend is likely to continue on with their upcoming TV app.

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Facebook has obtained an e-payments license from the Central Bank of Ireland, signalling that the ability to pay people through the Messenger app (already available in the US) could soon be coming to Europe.

 

The Central Bank of Ireland’s approval of the payments license was authorised to Facebook Payments International Limited (FBPIL) in October 2016 for “e-money issuance” and “payment services.” TechCrunch reports, cited by businessinsider.com. As a member of the European Union, passporting rights mean that the Irish license would apply throughout the other 27 EU member states.

 

Currently, the payment service only works in the US. It allows customers to send money to friends via the Messenger app, a feature which it has recently been promoting. It has been reported that the social network will soon be adding payments to businesses, as well as friends, via the app.

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While many of us would not bother with changes in privacy policies of many apps, this is one that you may want to pay special attention to. WhatsApp just updated its privacy policy where it states that it will begin sharing user information with Facebook. The user information includes the phone number and the last time the service is being used.

 

By doing so, WhatsApp claims that it can more accurately count unique users, better fight spam and abuse, and help Facebook offer better friend suggestions and deliver more relevant ads. To allay fears of privacy intrusion, WhatsApp stresses that nothing users share on its instant messaging service (e.g. messages, photos, account information) will be shared on Facebook or any Facebook family of apps for others to see.

 

WhatsApp – “But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. You can learn more, including how to control the use of your data, here.”

 

With more than one billion active users to date, that’s a lot of user information which WhatsApp is sharing with Facebook and we reckon some users will certainly feel uneasy about it.

 

 

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The cat and mouse battle between the social network giant and open source ad-blocking community began when Facebook announced that it had found a way to circumvent ad blockers, which made them the biggest and one of the most aggressive companies to champion the war against ad blockers. It stands to reason, because ads is how Facebook makes money.

 

To circumvent ad blockers, Facebook removed code that explicitly identified ads, making them appear as Facebook posts but still with the ‘sponsored’ disclosure.

 

However, just two days later, Adblock Plus, which is owned by German software developer Eyeo, has found a way to identify the non-standard identifies Facebook used for their ads and block them.

 

In a response, Facebook stated: “We’re disappointed that ad-blocking companies are punishing people on Facebook, as these new attempts don’t just block ads but also posts from friends and Pages.”

 

Ben Williams, Communications Manager at Adblock Plus did not comment on Facebook’s statement. Nevertheless, he said that if the ads were classified as normal content, then the problem is on Facebook’s side.

 

“This sort of back-and-forth battle between the open source ad-blocking community and circumvention has been going on since ad blocking was invented. So it’s very possible that Facebook will write some code that will render the filter useless — at any time,” wrote Williams.

Facebook M

There have been talks about Facebook working on a virtual assistant and if you’ve been curious about what type of services Facebook could introduce, here it is. The company recently unveiled M, a personal assistant found in Facebook Messenger.

Facebook M is more than just a digital assistant like Siri and Cortana. The social networking company says that “it can perform tasks that none of the others can” like suggest a restaurant based on your criteria and make a reservation for you, send gifts to your loved ones, make travel arrangements, and way more.

Facebook M Personal Assistant

All you need to do is send M a message from Facebook Messenger. The software, which uses artificial intelligence that is trained and supervised by people, will then respond to your message and send updates until the task is completed. Facebook claims that they will not pull information from your account (for now at least), so if you ask it to do something, it will only make suggestions based on your answers to questions it asks you, and previous conversations.

Facebook M Example

Sadly though, Facebook M is only in its testing phase right now, and is only open to a couple of hundreds of users in San Francisco. The company says that the service will be available to all Facebook Messengers eventually, let’s hope Malaysia is in the list because it does sound like a pretty cool service.

Everyone on Facebook has that one friend that posts outlandish stories that end up being a hoax, but usually they’re utterly convinced that it’s the real deal.

Today, Facebook has added the ability to flag a news story as a hoax. When you see something that is obviously not real like a made-up celebrity death or fake start up, you can choose to report posts as a “false news story.”

 

news feed fewer hoaxes report a story as false Facebook now allows you to report links to fake news stories

When many people flag a post as a false story, it’ll show less in the News Feed and eventually will show a warning that a number of others have reported it for false information.

news feed fewer hoaxes hoax story example Facebook now allows you to report links to fake news stories

The company says that most people share fake news before quickly deleting it once their friends point out that it’s not real. This mechanism helps prevent the spread of those kinds of stories on Facebook.

Facebook isn’t quite targeting satire sites like The Onion, however, saying “we’ve found from testing that people tend not to report satirical content intended to be humorous, or content that is clearly labeled as satire.”

Will this mean the end of arguing over inflammatory stories? I hope so.

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For years people have been either asking Facebook to add in a ‘dislike’ button, or spreading rumors that one is going to be coming in the near future.  At Facebook CEO Mark Zuckerberg’s second “Q&A With Mark” session, this idea has finally been put to rest.

 

Zuckerberg said, “Some people have asked for a dislike button before.  They want to be able to say that a thing isn’t good and that’s not something that we think is good for the world.”  He went on to say specifically, “So we’re not going to build that.  I don’t think there needs to be a voting mechanism on Facebook whether posts are good or bad.”

 

He did, however, acknowledge that there may be an option for expressing sentiments for situations when the ‘like’ button just doesn’t fit.  With most people using Facebook to share news stories about disasters, or even announce the death of a loved one, it seems like something other than a like button would be needed.

 

Zuckerberg commented on this saying, “We’ve been thinking about it for quite a while.  What’s the right way to make it so people can easily express a broader range of emotions, to empathize.  Or to express surprise or laughter or any of these things.  You can always just comment.  But there’s something so simple about the like button.”

 

He went on, “I think giving people the power to do that in more ways with more emotions would be powerful.  But we need to figure out the right way to do it so it ends up being a force for good and not a force for bad and demeaning the posts that people are putting out there.”

 

It seems like Facebook is seriously looking into other options, so we may be seeing some type of update in the future, which would be a nice improvement.  It would definitely give marketers more options on how they can interact with users, and find out what types of posts are the most effective.