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Posts Tagged ‘ Instagram ’

Instagram, a Facebook`s application, has partnered with BigCommerce and Shopify to integrate ecommerce capabilities into its platform.

 

Instagram has been working with both ecommerce platforms over the past year to test out features, and is now moving forward with broader deployments. BigCommerce and Shopify also offer merchants ecommerce integrations with the core Facebook platform.

 

Shopify powers over 500,000 businesses, mostly small and medium-sized, compared to BigCommerce’s roughly 50,000 merchants.

 

Instagram has already become an important and growing distribution channel for ecommerce, and these integrations remove friction by enabling in-app purchases of physical products (as opposed to those virtual tractors and other digital consumables that people often buy inside of apps these days).

 

Instagram is now up to 800 million monthly active users (MAUs), including 500 million daily active users (DAUs) Building out ecommerce is an extension of the ad business that both Facebook and Instagram rely on for monetisation, and handing off tasks like payment processing and merchant support to third-party platforms like Shopify and BigCommerce relieves Facebook of having to develop similar functionalities, while still earning a cut.

 

It also accelerates adoption among merchants. Instead of having to build up a merchant base on its own, it can tap into large existing merchant bases through Shopify and BigCommerce, and those respective ecommerce platforms will work to help merchants expand multichannel integrations across platforms.

 

 


 

Along with autoplaying videos, Instagram has now made the decision to autoplay audio from videos depending how you browse videos during a session. 

 

Here’s how it works: With the latest update, audio will be off by default. If you tap to turn the sound on for one video (by clicking the speaker icon in the bottom left), all other videos will autoplay with sound too for the rest of your Instagram session.

 

Thankfully, you can still tap to toggle audio on and off. When you close the app, the autoplay audio also resets to off, so there are ways to get around it.

 

It’s an interesting compromise, and one that we’ll definitely see more social media apps follow suit if proven popular. Instagram stories will still comply with your device settings, only playing with audio if your phone isn’t on mute. But of course, in making audio a feature to ‘toggle’ on and off Instagram is assuming that if we choose to hear sound on one video, we want to hear sound on all videos.

 

This is perhaps slightly better than Facebook’s decision to fade sound in and out as you scroll through your News Feed. Not only has Facebook decided to autoplay audio, they’re also enabling a feature that keeps the video playing picture-in-picture style so it’s still active even if you try to scroll away. We can certainly foresee users accidentally minimizing videos instead of closing them, so we’d recommend either browsing Facebook with your device on silent mode, or disabling videos from playing with sound completely by switching off ‘Videos in News Feed Start With Sound’ in Settings.

 

It’s easy to understand why social media players and businesses want to enable audio, as audio is undoubtedly a large part of any immersive video watching experience. Still, it’s undoubtedly jarring (and embarrassing) to have some cheesy jingle blaring from your smartphone in a public setting, so we’ll definitely be watching to see what other developments occur.

 

Why bother tediously flooding the caption of your Instagram photos with a million hashtags just to attract more likes, when you can easily achieve the same objective by sparing some pocket change instead?

This is exactly the rationale behind vending machines such as the one above, which dispenses Instagram likes instead of chilled beverages. For a very reasonable sum of 50 Russian rubles (approx. RM3.75), you will be able to purchase yourself 100 likes on Instagram! Because likes are fleeting and followers are forever, you can also purchase 100 Instagram followers for an equally affordable price of 100 Russian rubles (approx. RM7.50).

Apart from dishing out Instagram likes and followers, the vending machine – which can be found in the Okhotny Ryad shopping center in downtown Moscow – can also capture selfies on the spot, and print out your Instagram photos.

While speaking to Motherboard, the manufacturer of the vending machine, Snatap, mentioned that there are more than 20 of these machines scattered throughout Russia, and a handful of them in countries like Germany, Poland, and the Czech Republic.

Interestingly, those of you who thrive on Instagram likes like how plants survive on sunlight can actually rent the vending machine for an unspecified period of time for 14,000 rubles (approx. RM1,049).

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While you’re still patiently waiting for Hyperlapse to finally arrive on Android, Instagram has decided to fill the void by releasing Boomerang, an app that lets you record one-second videos. Nothing more, nothing less.

At which point we should mention that Boomerang’s one-second videos aren’t technically videos, as they are actually composed of a burst of five photos, which are collated and subsequently played forwards and backwards repetitively to achieve a so-called ‘boomerang’ effect.

Because Boomerang doesn’t have a dedicated, self-contained feed, users will be required to share their GIF-like videos on Instagram, Facebook, or other social networking platforms. In fact, you don’t even need to create an account to use Boomerang.

Boomerang is currently available for both iOS and Android devices for free.

Every great idea comes from a dream and all our dreams can come true, if we have the courage to pursue them. This goes for everything in life, including start-ups and business ideas. They all start the same way but only some make it to the top.

These posters by Anna Vital on Scuttlebutt and they will tell you what it takes to be on the top.

Here is why most people choose to be entrepreneurs.

 

A lot of us feel the same way but end up doing nothing to change it. Just because you have never done anything exceptional does not mean you don’t have it in you.

Not all of us did well in school. Honestly, it doesn’t matter because school is not the only education. Here are people who dropped out to do what they did and were really good at it.

 

Here’s a crash course you’ll find useful:

 

So, here’s how these guys made it big:

 

 

 

 

Feel motivated to start-up but unsure about where to start from?

Here are some tips.

 

 

If you have an idea and want to get started on it, start now. It is never too late to make the first step.