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You’ve just opened an ecommerce business with great products. What’s next? The success of your business depends on attracting customers. You should think about your marketing tactics. Marketing takes time and dedication, especially when it comes to ecommerce websites. You need to work on increasing your site’s visits and number of followers on social media channels in order to improve your business. Here are some of the tactics that may help you gain more customers on your site:

 

1. Automatic emails

Founders of ecommerce businesses need to keep their brand top of mind for current and potential customers in order to have successful site. They need to find a way to engage existing customers make another purchase, as well as to attract lost customers and make them have an initial purchase. There are automated marketing platforms which allow you set up triggered emails based on specific formulas. For example, you may have an email set up to be sent to any new customer to encourage them to make another purchase or an email set up to be sent to recent purchasers asking them to leave a testimonial which helps you increase content on your site and improve SEO. For those shoppers who have abandoned their cart, you can send a cart recovery mail. Never miss an opportunity to convert a consumer.

 

2. Strong online presence

As owner of ecommerce business, you need to be in touch with as many of the potential customers as possible. Having an attractive and user-friendly site is not enough. You need to strengthen your presence on social media such as Facebook, Instagram, Twitter etc. The right web content and properly managed social media sites can boost any start up business. You cannot simply publish couple of posts on social media and a few of online advertisements campaigns. You need to reach out to cross-marketing associates, have featured posts and/or pull a stunt in order to be noticed by the press etc. The basic purpose of doing so is for e-commerce world to become acquainted with your presence and to strengthen your existence on social media.

 

3. Affiliate marketing

In order to generate traffic on your e-store, affiliate marketing is the thing you need. It helps in capturing the attention of potential customers. “Affiliates” refers to third party sites which help you with traffic generation -with the use of Pay per Click- for small cut. If such diverted traffic makes purchases, you will pay the site-owner a pre-agreed percentage of the sale. You can analyze affiliate traffic through the Google Analytics which will enable you to see the sales. Use affiliate marketing to attract customers to your page. After that, you have to retain them there through various incentives and perks.

 

These three options may help you attract customers to your e-commerce store. Site visit don’t appear on its own and social media followers don’t come out of nowhere. With careful planning, having in mind various marketing options available out there, you can build a strong brand and increase your customer base. 

 

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While many of us would not bother with changes in privacy policies of many apps, this is one that you may want to pay special attention to. WhatsApp just updated its privacy policy where it states that it will begin sharing user information with Facebook. The user information includes the phone number and the last time the service is being used.

 

By doing so, WhatsApp claims that it can more accurately count unique users, better fight spam and abuse, and help Facebook offer better friend suggestions and deliver more relevant ads. To allay fears of privacy intrusion, WhatsApp stresses that nothing users share on its instant messaging service (e.g. messages, photos, account information) will be shared on Facebook or any Facebook family of apps for others to see.

 

WhatsApp – “But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. You can learn more, including how to control the use of your data, here.”

 

With more than one billion active users to date, that’s a lot of user information which WhatsApp is sharing with Facebook and we reckon some users will certainly feel uneasy about it.

 

 

Everyone on Facebook has that one friend that posts outlandish stories that end up being a hoax, but usually they’re utterly convinced that it’s the real deal.

Today, Facebook has added the ability to flag a news story as a hoax. When you see something that is obviously not real like a made-up celebrity death or fake start up, you can choose to report posts as a “false news story.”

 

news feed fewer hoaxes report a story as false Facebook now allows you to report links to fake news stories

When many people flag a post as a false story, it’ll show less in the News Feed and eventually will show a warning that a number of others have reported it for false information.

news feed fewer hoaxes hoax story example Facebook now allows you to report links to fake news stories

The company says that most people share fake news before quickly deleting it once their friends point out that it’s not real. This mechanism helps prevent the spread of those kinds of stories on Facebook.

Facebook isn’t quite targeting satire sites like The Onion, however, saying “we’ve found from testing that people tend not to report satirical content intended to be humorous, or content that is clearly labeled as satire.”

Will this mean the end of arguing over inflammatory stories? I hope so.

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The Tzu Chi Foundation, an international charitable foundation that first opened its branch in Malaysia in 1993, recently announced that it has successfully deployed a comprehensive stack of Microsoft technology to help achieve its humanitarian mission more effectively.

 

Tzu Chi KL-Selangor Branch Deputy Chief Executive Officer, Sio Kee Hong said that implementing Microsoft’s technology has greatly improved their ability to respond to humanitarian needs. He added that gathering resources and information, a task that used to take three hours, can now be done within an hour, thanks to Microsoft.

 

Previously, Tzu Chi used a mix of open source and proprietary technology and software. However, they found that the lack of uniformity and standard impedes their work. They also realized that the mix of technology creates a lot of restrictions and hindered their productivity.

 

Earlier this year, Tzu Chi took advantage of a special licensing arrangement that allowed for software donations to charitable organizations, standardized its entire infrastructure on an up-to-date Microsoft stack, which include Windows, Microsoft Office, Microsoft Active Directory and Windows Server.

Malaysia’s online shopping market size is estimated to increase from RM1.8 million in 2010to RM 5 billion next year, according to the finance ministry in its Economic Report 2013/2014 released today, Bernama news agency reports.

 

The report also reveals that Malaysia is the one of the top three countries in Asia on the average amount spent online in the past 12 months, thanks to the growth of online purchasing airline tickets and hotel bookings as well as the mature of epayments in the country. Companies should transform their traditional business to online business in order to be able to compete in future.

 

Other highlights in the report are:

  • Internet users is expected to reach 25 million in 2015, increased from 18 million in 2013;
  • Household broadband penetration rate had risen to 66.8 per cent as at June-end;
  • There are 42.6 million mobile subscribers in the country;
  • High penetration rate of social networks (91%) with 11.8 million Malaysians have Facebook accounts and more than 80 per cent of Malaysians access Facebook;
  • The adoption of ICT among SMEs was still slow due to limited financial resources, lack of technological knowledge and high cost of technical team and software applications;
  • Internet accessibility is low for SMEs due to high costs of band width and domain registration;
  • Only 100,000 of 645,136 SMEs having websites and 20 per cent of SMEs using ICT extensively in their daily operations; and
  • The spending on online advertising was only one per cent of the budget of Malaysian businesses.

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The e-commerce division of WorldPay, a global provider of payment and risk services, has processed more than 257 million online transactions in H1 2013.

According to the company, online transactions have reached a record rate of 320 transactions per second. Alternative payment transactions have been a strong driver of growth, with the value of payments processed increasing by 46 percent in H1 2013 compared to the same period in 2012. The business is confident that it can deliver 20 percent growth in 2013, with alternative payments growing the fastest.

In 2013, WorldPay has signed a number of customer deals including:

  • JustGiving, a UK-based online giving platform to provide global payment processing support;
  • Playtox, a provider of mobile browser games in Russia, to provide gateway and acquiring services, with a specific focus on alternative payment acceptance;
  • Secret Escapes, a luxury travel deals experts, to provide global payment processing services and alternative payment acceptance;
  • Skype, the communications software division of Microsoft further expanded its relationship with WorldPay to enable Skype to accept QIWI Wallet Payments to improve local payment offerings in Russia;
  • MetroPlay, the newly launched urban mobile gaming destination, to provide payment processing, depositing and risk capabilities services;
  • Infernum Productions, an international publisher and operator of online games, to handle online payments on a global scale for Infernum’s new game, Dragon’s Prophet;
  • Kobo, a global leader in eReading, implemented RiskGuardian, to protect against fraudulent transactions and resulting chargebacks as the company continues to expand into the US market.

WorldPay has more than 200 national and international payment methods and operates in over 40 countries worldwide.

For more information about WorldPay, please check out a detailed profile of this company in our dedicated, industry-specific online companies database.

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Chinese internet company Sina has revealed plans to release an online banking platform in September 2013.

 

The new service, dubbed WeiBank, will allow consumers to make financial transactions, complete bank transfers, make remittances, manage credit card and perform other money-related tasks online.

 

Sina has yet to disclose specific details of business model and the degree to which the product is integrated with Sina’s other products. Sina started to explore the internet payment business in 2011. The company launched the online payment tool SinaPay and upgraded the service into WeiboPay (micro-blogging wallet) in 2012. Every Weibo user automatically has a WeiboPay account.

 

In Q1 2013, Sina has seen its net revenue reaching USD 126 billion, up by 20 percent y-o-y. During the same period, its advertising revenue has jumped 20 percent to USD 94.3 million and non-advertising revenue has increased by 14 percent to USD 31.7 million.

Online E-Wallet

Consumers from New Zealand continue to move away from cash, turning towards electronic cards and internet banking as the digital wallet replaces conventional payment methods, recent statistics indicate.

According to MasterCard’s Survey on Consumer Purchasing Priorities, debit cards were the most common choice for everyday expenses such as groceries (42 percent), dining out (41 percent) and personal care goods (38 percent) and services (33 percent).

The same source shows that when it comes to retail shopping (43 percent) and the purchase of household goods (42 percent), most consumers from New Zealand prefer to use their credit card, while internet banking is the preferred choice for mortgage/rent (58 percent) and utilities payments (46 percent).

The study also points out that although cash is still popular when it comes to purchasing small ticket items, such as public transportation, most people are choosing to use some form of electronic payment option for all other purchases or expenditure.

WorldPay acquires YESpay

By on March 8, 2013

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Global provider of payment and risk services WorldPay has acquired global card payments company YESpay.

 

By leveraging YESpay’s technology, WorldPay will be able to offer its UK clients a payment service, including merchant acquiring, card processing and payment terminals integrated with point of sale systems. The combined service will allow WorldPay and YESpay customers to exploit the needs of omni-channel shoppers with a single payment service operating in-store, online and on mobile. In addition, WorldPay will acquire YESpay’s businesses and assets including payment platforms and technologies, its 150 employees, based in the UK, Canada and India and over 3,000 customer relationships.

 

Financial terms of the agreement have not been disclosed.

 

YESpay provides secure internet, EMV Chip & PIN, contactless and gift card payment processing services to independent and multi-chain merchants. Through EMBOSS, the YESpay Managed Payment Service, merchants can accept integrated card payments within EPOS, kiosks, hospitality and e-commerce systems. WorldPay has 75 national and international payment methods and operates in over 40 countries worldwide.

How to Internet companies make money when the product is free?

 

Have you ever wondered how for-profit technology companies make money when they aren’t charging users a penny for the basic service? Are they following the freemium business model or is advertising the main source of revenue? Is the company profitable?

 

You can instantly find these answers on Quora or if the company is public,  you can dig through their SEC filings or save some time and just bookmark this online chart.

 

This handy resource, prepared by SEER Interactive, shares the broader business model of the most well-known Internet companies from Dropbox to EverNote to Tumblr and you also get to know if the company is profitable or not.

 

LinkedIn makes money from advertising, from paid subscribers and they also sell professional data of job seekers to recruiters.