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Posts Tagged ‘ Whatsapp ’

After Spotify and iTunes, another big-name app is coming to Microsoft’s Windows Store: Facebook-owned WhatsApp.

 

As discovered by MSPoweruser, a listing of the WhatsApp Desktop app has popped up on the Windows Store, which indicates its imminent arrival on the Store.

 

Like WhatsApp’s desktop apps on other platforms, this Windows Store app serves to be an extension of your mobile phone, mirroring conversations and messages from the device. Set up requires scanning a QR code using the WhatsApp mobile app on your phone, and expectedly, you need to keep it in the vicinity of the PC for both to sync up. Since the app runs natively on the desktop, I expect it to support Windows 10’s native desktop notifications.

 

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While many of us would not bother with changes in privacy policies of many apps, this is one that you may want to pay special attention to. WhatsApp just updated its privacy policy where it states that it will begin sharing user information with Facebook. The user information includes the phone number and the last time the service is being used.

 

By doing so, WhatsApp claims that it can more accurately count unique users, better fight spam and abuse, and help Facebook offer better friend suggestions and deliver more relevant ads. To allay fears of privacy intrusion, WhatsApp stresses that nothing users share on its instant messaging service (e.g. messages, photos, account information) will be shared on Facebook or any Facebook family of apps for others to see.

 

WhatsApp – “But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. You can learn more, including how to control the use of your data, here.”

 

With more than one billion active users to date, that’s a lot of user information which WhatsApp is sharing with Facebook and we reckon some users will certainly feel uneasy about it.

 

 

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According to inside sources at Digital Trends, Google may be interested in acquiring mobile messaging app, WhatsApp, for a rumored US$1 billion.

The move may come as a surprise for some, as rumors had been circulating that Google would soon be launching its Google Babble (or Babel) app, a similar cross-platform messaging service. However, it is possible that Google simply plans on absorbing the technology and user base of WhatsApp into Babble.

Google knows it needs to improve its messaging services as highlighted by Google Product Manager Nikhyl Singhal’s confession to GigaOM in June last year, where he stated that Google’s current messaging options “have done an incredibly poor job of servicing our users.”

As such, WhatsApp makes an enticing acquisition as it is consistently the number one paid app in more than 100 countries with a user base size spread throughout more than 100 countries and 750 mobile networks. On New Year’s Eve 2012 alone WhatsApp saw a record 18 billion messages processed in a day.

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