You’ve just opened an ecommerce business with great products. What’s next? The success of your business depends on attracting customers. You should think about your marketing tactics. Marketing takes time and dedication, especially when it comes to ecommerce websites. You need to work on increasing your site’s visits and number of followers on social media channels in order to improve your business. Here are some of the tactics that may help you gain more customers on your site:
1. Automatic emails
Founders of ecommerce businesses need to keep their brand top of mind for current and potential customers in order to have successful site. They need to find a way to engage existing customers make another purchase, as well as to attract lost customers and make them have an initial purchase. There are automated marketing platforms which allow you set up triggered emails based on specific formulas. For example, you may have an email set up to be sent to any new customer to encourage them to make another purchase or an email set up to be sent to recent purchasers asking them to leave a testimonial which helps you increase content on your site and improve SEO. For those shoppers who have abandoned their cart, you can send a cart recovery mail. Never miss an opportunity to convert a consumer.
2. Strong online presence
As owner of ecommerce business, you need to be in touch with as many of the potential customers as possible. Having an attractive and user-friendly site is not enough. You need to strengthen your presence on social media such as Facebook, Instagram, Twitter etc. The right web content and properly managed social media sites can boost any start up business. You cannot simply publish couple of posts on social media and a few of online advertisements campaigns. You need to reach out to cross-marketing associates, have featured posts and/or pull a stunt in order to be noticed by the press etc. The basic purpose of doing so is for e-commerce world to become acquainted with your presence and to strengthen your existence on social media.
3. Affiliate marketing
In order to generate traffic on your e-store, affiliate marketing is the thing you need. It helps in capturing the attention of potential customers. “Affiliates” refers to third party sites which help you with traffic generation -with the use of Pay per Click- for small cut. If such diverted traffic makes purchases, you will pay the site-owner a pre-agreed percentage of the sale. You can analyze affiliate traffic through the Google Analytics which will enable you to see the sales. Use affiliate marketing to attract customers to your page. After that, you have to retain them there through various incentives and perks.
These three options may help you attract customers to your e-commerce store. Site visit don’t appear on its own and social media followers don’t come out of nowhere. With careful planning, having in mind various marketing options available out there, you can build a strong brand and increase your customer base.
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