Reports indicate that Amazon is eyeing the Southeast Asia market and will launch its services in this region early next year beginning with Singapore.
Singapore will be an ideal entry-point as it is a lot smaller than other countries in this region, which makes it easier for Amazon to acclimatize from an operational standpoint. Furthermore, its has a much higher level of consumer spend than its neighbors; plus, its consumer culture is more similar to that of developed markets. Reports also say that Amazon is quietly acquiring assets like refrigerated trucks and are ramping up new hires in Singapore.
Amazon is likely to offer its Prime and AmazonFresh delivery services here in Singapore, and that the current plan is to launch in the first quarter of 2017. However, it is believed that Amazon’s grand target is Indonesia, which is the fourth most populous country in the world, and also the largest economy in this region.