Belkin Buys Linksys from Cisco

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Cisco has been moving away from the consumer electronics market segment for a while now. They ditched the Flip camera approximately two year after purchasing the developing company a while back. And now they are selling off Linksys to Belkin.

tech.david-cheong.com

Linksys was the arm of Cisco responsible for producing routers and wireless access points for the mass consumer. Cisco bought Linksys for US$500 million in 2003. Now, Belkin is buying the business from Cisco and the deal is expected to be concluded in March 2013.

tech.david-cheong.com

While no price for the sale has been announced, Bloomberg speculates that Linksys will not be able to garner the same value because the networking business is a mature market with small margins.

tech.david-cheong.com

Source: Bloomberg and ArsTechnica

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