E-Commerce still a very new term for most of the people in Malaysia, but there is a study done by Paypal Online and mobile Shopping Insights 2011 found out that there are significant of increment on the online transaction done online, especially on the festive season. Christmas is the busiest day for online shopper to grab their gift.
Mobile shopping was driven by an increasing number of Malaysians going online via Internet-capable mobile devices. According to a recent InMobi report, smartphone penetration in Malaysians is at a sharp increase, where close to six in ten Malaysian digital consumers used their mobile phone to access the Internet in 2011. The InMobi ‘Mobile Impact on Media Consumption in Malaysia’ report also revealed that mobile is the top choice for Malaysians going online.
Elias Ghanem, Managing Director, PayPal Southeast Asia and India said:
“Online shopping has become mainstream, especially during the festive season as many Malaysians skipped the long queues, searched online for great deals, and bought gifts from the comfort of their homes. This was the first festive season for mobile shopping to become popular as Malaysians reached for their smartphones and tablets to enjoy the convenience of shopping anytime, anywhere. Interestingly, Malaysians planned well ahead for their festive online shopping in late November whereas mobile shopping was widely used for purchases during the Christmas week.”