Facebook is developing its own TV app

 

Facebook has been working on its own TV app that works similarly to the Apple TV.

The social media giant hopes the upcoming app will encourage their users to watch longer videos. This falls in line with Facebook’s recent tweaks to their news feed and their discussion with various content creators.

As of the time of writing, Facebook is using mid-roll ads that play in the middle of a video akin to YouTube; this trend is likely to continue on with their upcoming TV app.