Google Chrome will come with an integrated ad-blocker in 2018

One of the first things you would do upon performing a clean install of Google Chrome on your PC is to download an ad-blocker extension of some sort, right? Well, you will no longer have to do so come 2018, as Google has confirmed that it will indeed be releasing a version of Chrome with a built-in ad-blocker next year.


Chrome’s future ad-blocker will specifically be targeting ads that are defined as ‘annoying’ by the Coalition for Better Ads, including pop-up ads, auto-playing video ads with sound, large sticky ads, and those incredibly annoying countdown ads that force you to wait for an excruciating number of seconds before directing you to your desired page.


Keep in mind that Google’s intention here isn’t to purge the internet of all advertisements – only the ones that are not compliant with the Better Ads Standards. Not surprisingly, since a large chunk of Google’s revenue does, after all, come from advertising. In the first three months of 2017, Google posted an advertising revenue of US$21.4 billion (approx. RM91.5 billion).


“The reality is, it’s far too common that people encounter annoying, intrusive ads on the web–like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page,” said Sridhar Ramaswamy the Senior Vice President of Ads and Commerce at Google.


“These frustrating experiences can lead some people to block all ads – taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation,” Ramaswamy added.



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