In recent years, Asia has experienced a ride booking boom. Uber is aggressively attacking Southeast Asia, while Rocket Internet’s Easy Taxi is still fighting hard to gain a strong foothold in the region – sometimes unsuccessfully.
GrabTaxi is the only home grown app gaining traction across large swathes of Asia. Born out of Malaysia (where it’s known as MyTeksi), it’s experiencing a rapid and colourful growth story across Southeast Asia. The start up recently became one of the Southeast Asia’s only home grown start up “unicorn” companies, with an estimated billion-dollar valuation.
Here is a visual timeline of how GrabTaxi went from soliciting business door-to-door in Kuala Lumpur to raising US$340 million in funding – a quarter of a billion of which is from Softbank – and entering six markets across Asia in under three years.