The Visa Holiday Season Online Shopping Study revealed that half the respondents surveyed in 8 key online shopping markets in Asia Pacific said they plan to keep their year end shopping budget at 2010 levels. Thirty-one percent said they would spend more than last year.
The respondents are spending about US$700 online on travel, shopping and gifts for the festive season, just one percent more than last year. But shoppers in Singapore and Malaysia were more conservative, only said will spend nine percent less this year.
The study also revealed that clothing (34%) was the most popular intended online purchase, followed by holiday accommodations (30%), airline tickets (29%) and bags (19%).
On average, online shoppers in Malaysia spent US$831 (about RM$2,648.19) for their online holiday shopping in year 2011, just behind Australian and Singaporean shoppers