Optimizing your site for search engine

Jandrick from Live Search Webmaster Center has recommend some of the wonderful tips that we may need to take into a consideration in order to optimize our web site for the search engine.

Here are some of his tips for all the webmaster:

• Canonicalization/Normalization. That means exposing URL per piece of content to the engines.

• Add or remove the trailing /
  • http://192.168.0.112:18080/ TO http://192.168.0.112:18080

• Remove the index or default
  • http://192.168.0.112:18080/default.aspx TO http://192.168.0.112:18080
  • http://192.168.0.112:18080/en/us/default.aspx TO http://192.168.0.112:18080/en/us

• Avoid CamelCase — convert your text to lower case
  • http://192.168.0.112:18080/Google/ TO http://192.168.0.112:18080/google

• Remove query string variables or rewrite to readable URLs
  • http://192.168.0.112:18080/downloads/details.aspx?FamilyID=ab99&displaylang=en TO http://192.168.0.112:18080/downloads/en/family/ab99

• Remove Port Numbers
  • http://192.168.0.112:18080:8080/ TO http://192.168.0.112:18080

• Avoid exposing secure HTTPS version
  • https://tech.david-cheong.net/en/us/ TO http://192.168.0.112:18080/en/us

There are still a lot of tips given by Jandrick at the Microsoft Webmaster central blog