Know of any mothers who are aspiring to become entrepreneurs? Because Shopee has recently announced that they are allocating RM1 million to help Malaysian mothers develop their entrepreneurship skills, along with everything they need to know to run a thriving eCommerce business.
The imparting of knowledge is done through online and offline marketing campaigns, as well as through physical classes that will be conducted by Shopee staff, experienced sellers, and professionals as part of the Shopee University initiative.
What’s more, Shopee will also be extending its Free Shipping Program – which is held in collaboration with Pos Malaysia – until the end of July, which would encourage ‘Mompreneurs’ to use it as an advantage to attract more customers and expand their business.
“There are 3 barriers that Mompreneurs face in starting their online businesses – high costs structure, insufficient knowledge on how to sell online and lack of marketing exposure. With the extension of our Free Shipping Program, expansion of Shopee University and increased marketing efforts, we aim to convert 10,000 Mompreneurs to start selling on Shopee by the end of the year,” said Ian Ho, Regional Managing Director of Shopee.
‘Mompreneurs’ who have attended Shopee University will be able to put their knowledge to the test by participating in the ‘Mighty Moms Challenge’, where 20 ‘Mompreneurs’ will be competing with one another to become the top seller in Shopee. The winner will be awarded cash prizes which they can use to further nurture their business.