Spotify has announced the acquisition of Niland, a machine learning startup based out of Paris. The music company made the announcement itself this week, explaining that Niland shares its ‘passion for surfacing the right content to the right user at the right time.’ Spotify plans to use the company’s technology and know-how to improves its own recommendation abilities, doing so with the power of artificial intelligence behind it.
Spotify announced the acquisition on Wednesday, saying that the Niland team will be joining the music company’s own team in its New York office. The terms of the deal weren’t revealed, such as how much Spotify paid for the company or when the deal was finalized. We do know, however, that personalized recommendations on Spotify are about to get much better than to the startup’s work in machine learning and artificial intelligence.
“The innovative approach to AI and machine learning based recommendation systems is a perfect fit for the Spotify team,” the company said in a statement. Spotify aims to implement Niland’s technology to help its users discover new music they want to hear, as well as help the artists on the platform get more exposure to the music lovers who want to listen to them.
When we can expect to see Niland’s technology make its way into the Spotify product wasn’t stated. For its part, Niland posted a long statement announcing the acquisition, saying, “We will keep working on new ways to better understand music to craft better innovative listening and discovery experiences.” You can read the startup’s full announcement here.