U Mobile and Sun Life Malaysia today signed a Memorandum of Understanding (MoU) for a partnership to provide telco-assurance to U Mobile’s five million user base. This marks the first time that a telco service provider is offering life insurance plans, as well as the first time U Mobile customers will be able to apply, subscribe and manage their life insurance plan via a mobile phone.
Wong Heang Tuck, U Mobile’s CEO said “we will be partnering with Sun Life Malaysia to offer microinsurance which provides necessary and adequate protection with low monthly premiums.”
U Mobile subscribers who are interested in signing up for a microinsurance plan will be able to do so starting October 2017, as that is when the telco will be offering Sun Life Malaysia’s microinsurance products. More information will be available on U Mobile’s official website.