Yahoo has acquired 4 years old e-commerce application platform Lexity. According to the company’s blog, all services, including flagship application Lexity Live, will remain functional and Lexity will continue to support merchants on any e-commerce platform.
Lexity is the one-stop-shop of e-commerce services for SMBs. The company currently serves customers across 114 countries. The main motif for the Lexity is to help the SME to sell more online by helping their client to build brand awareness, get the product distributed easily, improve their site sales, help to create customer evangelists, last but not least, Lexity will help to create the customer loyalty which the SME can maintaining the good relationship with their existing customer to turn into the return sales.
The following movie clip is the short introduction to show you what is Lexity and what they actually did