Yesterday is a big day for YouTube in Malaysia where they to start opening a new localized domain in Malaysia at www.youtube.com.my. This is their 42nd country with an official local site.
While YouTube has already been available in Malaysia’s most widely spoken languages such as Bahasa Malaysia, Chinese, and English and also having a Malaysia-specific homepage can now deliver the most relevant videos for Malaysia as well as make it easier to highlight great content from for local partners such as KRU Studios.
If you are in Malaysia, the site will automatically detect your location and send you to the Malaysia page, anyone else interested in Malaysian content but outside the country can just as easily get to the homepage by just selecting “Malaysia” in the location section at the bottom of the page.
Adam Smith, Director of Product Management for YouTube in the Asia-Pacific region, said in his announcement:
“Over the last few years Malaysians have been watching YouTube in huge numbers, and by launching a version of the site optimized for Malaysia today, we aim to create an even more relevant local YouTube experience.
“Malaysian personalities and musicians have been creating extremely memorable videos, some of which are known the world over. We hope that establishing YouTube in Malaysia and working with local partners will result in even more export of the country’s great talent and creative videos.”
YouTube, based in California, is a subsidiary of Google Inc. It has more than 800 million users. Altogether, these users view four billion videos a day and spend three billion hours a month. In 2011, the site had more than one trillion views.
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